I build illustration systems that help brands communicate clearly, consistently, and with personality across product, packaging, and campaigns.

With 14+ years in design and 6+ years focused on illustration, I’ve worked with clients ranging from independent founders to global brands like Johnson & Johnson and Mars. That experience shaped a more strategic approach to visuals — thinking in systems that scale, not isolated assets.

My work is designed to live in the real world — from packaging and merchandise to campaigns and physical spaces — where illustration becomes part of how a brand is recognized and remembered.

I’m particularly interested in work that brings illustration into everyday interactions — the kind of projects people don’t just see, but experience.

Based in Bucharest, working internationally.