I turn complex ideas into clear visuals
Illustration as a thinking tool for brands, educators, and teams.
14 years in graphic design and illustration, working with everyone from solopreneurs to global brands like Johnson & Johnson and Mars. That range of clients — and the international exposure that came with it — shaped how I think about visual communication.
I bring an unlikely mix of business thinking and stage performance to everything I create, which means I care as much about storytelling and audience as I do about craft.
Based in Bucharest, working internationally.
I'm especially drawn to complex, hard-to-explain projects — the ones where the right visual makes all the difference.
Writing & Teaching
Practical insights from 14+ years of working independently.
Alongside client work, I create content and educational resources for freelance creatives, focused on pricing, positioning, and building a sustainable business.