The moat isn't more content.
It's a world nobody else can prompt.
That's what I build. The lore — illustration systems, mascots, merch, campaigns and the weird content pieces people actually screenshot and share.
How I can help
Brand illustrations
The core system. Characters, icons and spot illustrations, plus the rules that hold them together — so one visual language runs across your website, app, packaging and campaigns.
Merch and Team Swag
Characters and lettering drawn for how they'll actually be made — screen print, embroidery, enamel, die-cut. Not your logo blown up and hoped for the best.
Merch people would actually wear, rather than dump in a closet and use it as cleaning rags.
Substack & Editorial
Article art, hero images and section illustration for newsletters, blogs and reports.
Consistent enough to be recognised in a crowded inbox. Specific enough that nobody mistakes it for stock.
Comics & Socials
Comics, carousels, banners and post illustration — drawn and written, with recurring characters people start looking out for.
The fastest way to stop looking and sounding like everyone else's feed.
What People Are Saying
“I worked with Adriana on creating a huge library of illustrations for a number of programs at Johnson & Johnson. She collaborated with us and the team to conceive and refine illustrations to engage people’s imagination. Adriana is excellent — as she is open minded thoughtful and helps drive ideas forward. Highly recommended.”
Haig Bedrossain
Art Director @ Johnson&Johnson
“Working with Adriana was an absolute pleasure! She took our initial brief and truly brought it to life in her illustrations, infusing them with charm, warmth, and a perfect balance of human and playful elements. She also incorporated our brand palette in a way that felt innovative yet authentic. We couldn't be happier with the results and highly recommend Adriana to anyone looking for a talented, creative, and intuitive illustrator!”
Rachel McGowan
Creative Lead @ MANUAL
“Adriana was a pleasure to work with. She was truly our dream candidate for this position. Throughout the course of a year for the duration our project, she always responded quickly and the quality of her work delighted us every time. We will absolutely work with her again!”
Greer Colton & Liz Rockmore
Founders @ Counter Surfers
“Adriana is amazing. She’s incredibly talented and brings a wealth of design experience to the table.
She helped us create and art direct the entire project and made things so much easier for our web designer. She was extremely hands-on, which allowed me to step back from the day-to-day and trust her to work directly with the designer on revisions to bring the site to life.
I can’t wait to work with Adriana again!”
— Andrew Jansen, Marketing Lead @ OOH lala Media
Ready for a world of your own?
Tell me what your brand is like when nobody's watching.
I'll tell you what we could build.